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City, state or ZIP

Why
Defining categories helps reduce the choice range, enabling users to focus on the possibilities, and guiding them on the best way to use the field.

What knowledge & tools are required?

Why
Help users describe the knowledge and tools in a very practical way.

Create new album

Why
Encourage the users to go ahead and create his first album.

Your card is empty. What to change that?

Why
Dive your users in a specific path to buy your products.

Incorrect email or password. All passwords must be 6 characters.

Why?
Don’t tell the user tha password is wrong. Say way is wrong (the reason).

Your bin is empty. When you delete something we’ll keep it here for 30days, just in case your change your mind.

Why
Create empty states to show exactly in new users how your system works, and how they can make the best out of it.

Why should take this course?

Why
Use a label to help instructors describe their course in a very practical way.

Hey, we need a password here.

Why
Write a simple and human message and for each required field, you can provide unique wording.

Enter your new search here!

Why
You can use it in empty states of search results. Give a direction to the users on what exactly need to do and where.

There are chocolate in your bag yet. But our chocolatiers never cease to amaze. The new chocolate collection has arrived in the shop it’s addictive.

Why
You can start a sales pitch, and from there direct the curious users to the shop, while they have the urge to buy.

Discover the best ideas of microcopy

Explore all microcopies

203 microcopies are submitted until now!