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Why
Simply describe the problem in the most service-oriented way and in a pleasant conversational tone, and then propose a solution.
203 microcopies are submitted until now!
Why
You don’t steer thoughts towards something that’s happening outside, but towards something that is happening in users’ own heads.
Why
Appeal directly to your users and welcome them using conversational writing.
Why
Make clear that the bag is empty. Motivate the users to buy something and provide links.
Why?
Offer benefits that users can immediately understand
Why
Connect the sentence to the subject matter of the site
Why
The promise of low prices, free delivery, social proof of bestsellers, and a helping hand. Turn the basket into one that makes you want to set sail on your next reading adventure.
Where
Marie Forleo
Why
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203 microcopies are submitted until now!